Designing Change project

How might we inform and convince people that their purchases make a difference?

This question continues to echo online, most clearly perhaps in these two articles from yesterday's NYT.  This one offers and overview of the situation, and this one that discusses the 't-shirt' phase of every economy.

We're still trying to focus on the SPA community here, but whether we do that explicitly or implicitly remains uncertain.  As a part of our research, make sure you've read the empathy blogs of your classmates and researched some other sweatshop PSAs like this and this and this and somewhat comically this.  Here's one about Abercrombie and Fitch that went viral last week, although mostly for its snark. 

There are more, of course.  How will our PSA INFORM and CONVINCE?  What additional actions might we combine w/ the PSA to make an impact in the SPA community? How can we break through expectations to create something compelling?  It's a big job that requires everyone's best, final efforts. We can make a difference.  Why wait for someone else to do it?